If I Had a Million Dollars – A Tu Books Launch

Galaxy Games Bus Advert

Galaxy Games gets cross town treatment

Over the summer I spotted a mural for the last Harry Potter movie and I remember being impressed. The mural got me thinking about the kind of promotions we could do if we had unlimited funds.

Tankborn phone booth advert

Tankborn on every street corner

Every day we are inundated with advertising and branding, but wouldn’t it be a nice change if cities across the country promoted books for children instead? Would children’s sensibilities toward reading be altered if society pushed reading as hard as the latest iPad or Nike sneakers?

Wolf Mark subway advert

Worf Mark goes downtown

This Fall we released the first list from our new Tu Books imprint. It was very exciting for the staff at LEE & LOW to work on promoting and selling these books for older readers, since we have mainly published picture books in the past. The Tu launch photos featured here are part of my fantasy promotion. This is what a Tu Books launch might look like if money were no object.

Tu Books taxi advert

Tu takes a taxi

It doesn’t cost anything to dream. Enjoy!



  1. Posted October 6, 2011 at 6:56 pm | Permalink

    Hi Jason,
    If you had any change left, you could consider this promo idea: fill a stadium with teens, each holding a copy of each title and an index card with instructions; design the instructions to make the kids show one or the other cover on the count of 1, 2, 3, etc. so that the stadium seen from above displays awesome pictures and messages; film this from a helicopter; use it as a TV commercial. Since you have so much time to play (just kidding), perhaps you could create a virtual, digital version.

  2. Posted October 7, 2011 at 8:41 am | Permalink

    Good idea, Caroline. I like the bit with the helicopter! Why not? Anything is possible in dreams.

  3. Anne Speirs
    Posted October 11, 2011 at 4:26 pm | Permalink

    I’ll remember Tu Books when I win the Mega Millions…

  4. Posted December 8, 2011 at 11:52 am | Permalink

    One different thing here in London — the Tube is full of advertising posters for new books. They’re everywhere! Also see them on the sides of bus shelters. I don’t ever remember seeing that in the US, especially not for books that aren’t huge releases.

  5. Posted December 8, 2011 at 1:32 pm | Permalink

    Hi Kimberly, How long have you lived in the UK? Do you think that Londoners are bigger readers than Americans?

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  1. […] at all the things happening online for the launch of Tu’s first three books. First of all, see what our publisher Jason Low would do if we had a million dollars to promote our first three boo…. Too bad we’re not […]

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